{"cacheOverride":"","cards":[],"leftPane":[],"pageTitle":"Reclaiming impact","pageIntro":"
\n

How to (re)find meaning in a broken narrative 

\n
","headerModules":[{"type":"header-text","label":null,"title":"Reclaiming impact","text":"
\n

How to (re)find meaning in a broken narrative 

\n
","goBack":{"text":"Return to journal","href":"/journal"},"fullWidth":false}],"scriptsAtTop":"","scriptsAtBottom":"\n ","author":{"name":"","date":null,"image":null},"iconShare":{"title":"Reclaiming impact","description":"How to (re)find meaning in a broken narrative ","url":"https://app-rycomv2-cm-prod.azurewebsites.net/journal/downloads/reclaiming-impact"},"modules":[{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/gbkhng0z/ry_reclaimingimpact_cover_16-9.jpg?width=600&height=337&format=webp&quality=100&v=1dca73e207d5d50","tablet":"/media/gbkhng0z/ry_reclaimingimpact_cover_16-9.jpg?width=900&height=506&format=webp&quality=100&v=1dca73e207d5d50","desktop":"/media/gbkhng0z/ry_reclaimingimpact_cover_16-9.jpg?width=1540&height=866&format=webp&quality=100&v=1dca73e207d5d50"},"alt":"RY Reclaimingimpact Cover 16 9","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"rich-text-content","text":"
\n

For all the pledges, policies and polished reports, something isn’t working.

\n

 

\n
\n
\n

ESG scores are rising. Disclosures are multiplying. Sustainability teams are busier, more burdened, than ever. And yet planetary boundaries are being breached, social thresholds are under strain and real-world progress remains stubbornly incremental.

\n

 

\n
\n
\n

Have we confused activity with impact?

\n

 

\n
\n
\n

In Reclaiming impact, we examine the widening gap between rhetoric and reality. We analysed the sustainability disclosures of the Top 50 Forbes Most Valuable Brands and paired that research with deep-dive interviews with leading sustainability thinkers, strategists and practitioners.

\n

 

\n
\n
\n

Our conclusion? While the language of ‘impact’ is everywhere, meaningful, context-based measurement is still the exception.

\n
\n
\n

 

\n
\n
\n

This report makes the case for two ideas - impact measurement and context-based sustainability - that together will help organisations drive towards true sustainability, long-term commercial resilience and credibility among the audiences that matters most.

\n

 

\n
","fullWidth":false,"topPadding":false,"bottomPadding":false},{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Reclaiming impact","id":"ab9edab9-9ed7-45a3-a0f6-a0274030cbb3","formTheme":null,"title":"","text":"
\n
\n

Inside, you’ll find: 

\n
\n
\n\n
\n
\n\n
\n
\n
\n
\n\n
\n
\n

 

\n
\n
\n

This isn’t a call for perfection, or yet more frameworks. It isn’t even a call for ever greater effort or investment. It’s a call to refocus on the only question that truly matters: 

\n
\n
\n

 

\n
\n
\n

What difference have you made, in the real world, and is it enough? 

\n
\n
\n

 

\n
\n
\n

Download the report and start reclaiming impact. 

\n
\n
","recaptchaSiteKey":"6LfA2AYUAAAAAKE9CylJdG41PgI-2BP3jSyIqTk_","verificationToken":"","publicationId":"4679","publicationDownloadUrl":"https://app-rycomv2-cm-prod.azurewebsites.net/media/nvub2y3r/ry_reclaimingimpact_v15-1.pdf","type":"form-rte","redirectUrl":"https://app-rycomv2-cm-prod.azurewebsites.net/download","submitMessage":"

Thank you

\n

 

","disableGmail":false,"disableHotmail":false},{"type":"rich-text-content","text":"
\n

We’re really grateful to the following contributors for sharing their insight and perspectives, which helped shape this report:

\n
\n
\n

 

\n
\n
\n

Cora Olsen, John Willis, Mark McElroy, Martin Rich. 

\n
\n
\n

 

\n
\n
\n

And a big thank you to the team who brought it all together:

\n
\n
\n

 

\n
\n
\n

Anouk Gochard Lezebot, Benjamin Marples, Ellie Stimmerling, Francesca Bennett, Leah Bullough, Louise Ayling, Rebecca Ward, Russell Saunders, Stew Deane. 

\n

 

\n

 

\n
","fullWidth":false,"topPadding":false,"bottomPadding":false}],"pageType":"articlePage","id":4668,"languageCode":"en-US","pageName":"Reclaiming impact","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about","description":"In today’s world, businesses and organisations need effective, impactful and meaningful solutions..........","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"4668"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LfA2AYUAAAAAKE9CylJdG41PgI-2BP3jSyIqTk_","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://maps.app.goo.gl/r7qGGwRFkwQbgT687","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Reclaiming impact","description":"","keywords":"","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Reclaiming impact"},{"property":"og:description","content":"How to (re)find meaning in a broken narrative "},{"property":"og:image","content":"https://app-rycomv2-cm-prod.azurewebsites.net/media/gbkhng0z/ry_reclaimingimpact_cover_16-9.jpg?width=600&format=webp&quality=100&v=1dca73e207d5d50"},{"property":"og:url","content":"https://app-rycomv2-cm-prod.azurewebsites.net/journal/downloads/reclaiming-impact"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Reclaiming impact"},{"name":"twitter:description","content":"How to (re)find meaning in a broken narrative "},{"name":"twitter:image","content":"https://app-rycomv2-cm-prod.azurewebsites.net/media/gbkhng0z/ry_reclaimingimpact_cover_16-9.jpg?width=600&format=webp&quality=100&v=1dca73e207d5d50"},{"name":"twitter:url","content":"https://app-rycomv2-cm-prod.azurewebsites.net/journal/downloads/reclaiming-impact"}]},"contactPopup":{"showPopup":false,"popupTitle":"

We would love to meet you.
Get in touch or visit our hubs in
London and Birmingham.

","buttonText":"Let’s talk","telephoneNumber":"+44 (0)20 7033 0700","popupItems":[{"title":"Thinking of becoming a client?","text":"

Contact us on hello@ry.com

","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"

Contact us on hello@ry.com

","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"

Contact us on people@ry.com

","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"

Read our full cookie policy.

","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}