{"cacheOverride":"","cards":[],"leftPane":[],"pageTitle":"Bringing wonder to science","pageIntro":"<p class=\"MsoNormal\">Bringing GSK’s innovation to life through hyper-real film/animation: watch our film on the cutting-edge development and impact of the scientific imagery project.&nbsp;</p>","headerModules":[{"type":"header-text","label":null,"title":"Bringing wonder to science","text":"<p class=\"MsoNormal\">Bringing GSK’s innovation to life through hyper-real film/animation: watch our film on the cutting-edge development and impact of the scientific imagery project.&nbsp;</p>","goBack":{"text":"Return to journal","href":"/journal"},"fullWidth":false}],"scriptsAtTop":"","scriptsAtBottom":"<style>@media (min-width: 1200px) {\n    .content {\n        will-change: unset;\n    }\n}</style>\n<style>.splash-screen {z-index: 99999;}\nb, strong {\n    font-family: 'Realist Bold', sans-serif;\n}\n</style> <script type=\"text/javascript\"> _linkedin_partner_id = \"8322362\"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type=\"text/javascript\"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName(\"script\")[0]; var b = document.createElement(\"script\"); b.type = \"text/javascript\";b.async = true; b.src = \"https://snap.licdn.com/li.lms-analytics/insight.min.js\"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https://px.ads.linkedin.com/collect/?pid=8322362&fmt=gif\" /> </noscript>","author":{"name":"","date":null,"image":null},"iconShare":{"title":"Bringing wonder to science","description":"Bringing GSK’s innovation to life through hyper-real film/animation: watch our film on the\ncutting-edge development and impact of the scientific imagery project.\n\nMaking scientific information accessible and engaging for all is notoriously challenging. Looking for a way to elevate the way it tells its science story and engage a diverse range of audiences, global biopharma company GSK came to RY. In response, we developed a series of animations and illustrations that would help GSK build its reputation for innovation and advanced technology in a modern, ownable and intriguing way.","url":"https://app-rycomv2-cm-prod.azurewebsites.net/journal/podcasts-film/bringing-wonder-to-science"},"modules":[{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/813547010","configuration":{"autoplay":false,"loop":false,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/pbtizatl/screenshot-2023-03-31-121518.png?width=600&height=337&format=webp&quality=100&v=1d9b0c47a1a68d0","tablet":"/media/pbtizatl/screenshot-2023-03-31-121518.png?width=900&height=506&format=webp&quality=100&v=1d9b0c47a1a68d0","desktop":"/media/pbtizatl/screenshot-2023-03-31-121518.png?width=1540&height=866&format=webp&quality=100&v=1d9b0c47a1a68d0"},"alt":"The text reading 'Bringing wonder to science' sits on purple background made of purple cells that represents GSK x ry","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":""}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"rich-text-content","text":"<p class=\"MsoNormal\">Making scientific information accessible and engaging for all is notoriously challenging. Looking for a way to elevate the way it tells its science story and engage a diverse range of audiences, global biopharma company GSK came to RY. In response, we developed a series of animations and illustrations that would help GSK build its reputation for innovation and advanced technology in a modern, ownable and intriguing way.</p>\n<p class=\"MsoNormal\">&nbsp;</p>\n<p class=\"MsoNormal\">Bringing together our brand , animation and 3D artists with GSK’s scientists, we created beautiful, ‘hyper real’ and anatomically accurate depictions of human molecules and cells at massive resolution.</p>\n<p class=\"MsoNormal\">&nbsp;</p>\n<p class=\"MsoNormal\"><strong>Behind the creative process</strong></p>\n<p class=\"MsoNormal\">&nbsp;</p>\n<p class=\"MsoNormal\">Working hand in hand with scientists, we built and animated each element in 3D. Watch the process below.</p>\n<p class=\"MsoNormal\">&nbsp;</p>\n<p class=\"MsoNormal\">Phillipa Proctor, Head of Brand Identity and Content Production at GSK sat down with our filmmakers to take a deep-dive into the cutting-edge development and impact of GSK’s Science Imagery – and the magic of our partnership.</p>\n<p class=\"MsoNormal\">&nbsp;</p>","fullWidth":false,"topPadding":false,"bottomPadding":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/813547430","configuration":{"autoplay":false,"loop":false,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/vn4pfywl/screenshot-2023-03-31-122227.png?width=600&height=337&format=webp&quality=100&v=1d9b4ce7a188430","tablet":"/media/vn4pfywl/screenshot-2023-03-31-122227.png?width=900&height=506&format=webp&quality=100&v=1d9b4ce7a188430","desktop":"/media/vn4pfywl/screenshot-2023-03-31-122227.png?width=1540&height=866&format=webp&quality=100&v=1d9b4ce7a188430"},"alt":"process of creating GSK scientific imagery","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":""}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"rich-text-content","text":"<p class=\"MsoNormal\">Watch our Motion Design Director Nik Bowler reveal more about how the animations were made, discussing the techniques, materials and software used to recreate molecules and cells at massive resolution – with motion to build storytelling:</p>","fullWidth":false,"topPadding":false,"bottomPadding":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/816460552","configuration":{"autoplay":false,"loop":false,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/ewng53vq/screenshot-2023-04-11-114140.png?width=600&height=337&format=webp&quality=100&v=1d9b33fe0d4e320","tablet":"/media/ewng53vq/screenshot-2023-04-11-114140.png?width=900&height=506&format=webp&quality=100&v=1d9b33fe0d4e320","desktop":"/media/ewng53vq/screenshot-2023-04-11-114140.png?width=1540&height=866&format=webp&quality=100&v=1d9b33fe0d4e320"},"alt":"Nic Bowler talks about the innovations within the GSK imagery project","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":""}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"rich-text-content","text":"<p class=\"MsoNormal\"><a rel=\"noopener\" href=\"/work/gsk/making-molecular-science-hyper-real-through-film/\" target=\"_blank\">Click here</a> to learn more about the project, or watch Nik's <a rel=\"noopener\" href=\"/journal/extra-shots-demystifying-3d-animation/\" target=\"_blank\">Extra Shots</a> exploring five stages of the 3D animation process.</p>\n<p class=\"MsoNormal\"> </p>\n<p class=\"MsoNormal\"><strong>Want to work with us? </strong>Drop us a line at <a rel=\"noopener\" href=\"mailto:hello@ry.com\" target=\"_blank\">hello@ry.com</a>.</p>","fullWidth":false,"topPadding":false,"bottomPadding":false}],"pageType":"articlePage","id":2956,"languageCode":"en-US","pageName":"Bringing wonder to science","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about","description":"In today’s world, businesses and organisations need effective, impactful and meaningful solutions..........","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"2956"},"footer":{"header":"We'd love to hear from you. 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Looking for a way to elevate the way it tells its science story and engage a diverse range of audiences, global biopharma company GSK came to RY. In response, we developed a series of animations and illustrations that would help GSK build its reputation for innovation and advanced technology in a modern, ownable and intriguing way.","keywords":"Radley yeldar, RY, GSK, Biopharma, Science, Film, Animation, Imagery, Technology","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Bringing wonder to science"},{"property":"og:description","content":"Bringing GSK’s innovation to life through hyper-real film/animation: watch our film on the\ncutting-edge development and impact of the scientific imagery project.\n\nMaking scientific information accessible and engaging for all is notoriously challenging. Looking for a way to elevate the way it tells its science story and engage a diverse range of audiences, global biopharma company GSK came to RY. 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Looking for a way to elevate the way it tells its science story and engage a diverse range of audiences, global biopharma company GSK came to RY. 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