Unleashing creativity with AI

Artificial Intelligence (AI) is on everyone’s lips. It can be used for good in early symptom detection, for bad in stoking job-loss fear, and then there’s the downright ugly, where generative AI forms racial biases in public sector usage. 

For many organisations, the issues surrounding AI can seem worlds away from their everyday communications. However, AI talk and tools are seemingly spiralling across all aspects of daily life, and corporate communications are not exempt. 

With an increasing list of tools at our disposal, where can organisations start with AI? What tools harness agility and personalisation, while still promoting humane and ethical creativity? And, how can businesses avoid the ugly, reputation-blemishing uses of this new technology?

RY’s Head of Film and Animation, Emily Clements, sat down with business leaders to discuss the possibilities of this ever-expanding trend, which AI tools are best for organisations to use in corporate filmmaking, and what you need to consider to avoid AI faux-pas.

Watch the recording to find out more.