Words that work: a webinar looking at effective sustainability communications

We’re on the verge of a climate emergency, and there’s never been a more important time for corporates to communicate sustainability messages and engage customers, stakeholders and employees. But there’s a big problem: new research shows most brands are using language that risks alienating audiences on sustainability issues rather than persuading them.

Hosted by Helen Dunne, Editor of CorpComms Magazine our webinar Words that work: effective language in sustainability communications explores where brands are getting it wrong and how to fix it. The panel discuss:

• Eight sustainability writing cliches - and which companies are the worst offenders
• Why communicators fall into these written sustainability traps
• Ten principles and practical tips for better sustainability writing
• Why we need to do better and the consequences of inaction