{"cacheOverride":"","modules":[{"type":"header-text","label":"We created belief...","title":"in Danone’s ambition to positively impact nature and people, alongside a legacy of leading on health","text":"","goBack":{"text":"Return to work","href":"/work"},"fullWidth":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/r1dfxn3l/danone_master_comp.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Addressing Danone’s impact on nature and people","text":"<p>Danone has been a household name for generations. But few of us appreciate the profound&nbsp;impact of Danone’s products, services and commitments to the health of the nation.&nbsp;Following the launch of the global Danone Impact Journey – a strategy to focus efforts and&nbsp;create a positive impact on health, people and communities, and the planet – the time was&nbsp;right to publish compelling communications on the impact Danone has in the UK &amp; Ireland.&nbsp;Not only to tell the successes of a 100+ year legacy of leading on health for consumers and&nbsp;patients, but also to share the ambitions, progress and challenges in addressing Danone’s&nbsp;wider impacts.</p>","darkMode":false},{"type":"imagery-carousel","images":[{"src":{"mobile":"/media/mfwfffhn/ry23_website_images_16x9_1440x810px_danone2_carousel_1.jpg?width=600&height=337&format=webp&quality=100&v=1daed6105fa95d0","tablet":"/media/mfwfffhn/ry23_website_images_16x9_1440x810px_danone2_carousel_1.jpg?width=900&height=506&format=webp&quality=100&v=1daed6105fa95d0","desktop":"/media/mfwfffhn/ry23_website_images_16x9_1440x810px_danone2_carousel_1.jpg?width=1540&height=866&format=webp&quality=100&v=1daed6105fa95d0"},"alt":"RY23 Website Images 16X9 1440X810px Danone2 Carousel 1","customCursor":null},{"src":{"mobile":"/media/fgkghwrs/ry23_website_images_16x9_1440x810px_danone3_carousel_2.jpg?width=600&height=337&format=webp&quality=100&v=1daed6105914cb0","tablet":"/media/fgkghwrs/ry23_website_images_16x9_1440x810px_danone3_carousel_2.jpg?width=900&height=506&format=webp&quality=100&v=1daed6105914cb0","desktop":"/media/fgkghwrs/ry23_website_images_16x9_1440x810px_danone3_carousel_2.jpg?width=1540&height=866&format=webp&quality=100&v=1daed6105914cb0"},"alt":"RY23 Website Images 16X9 1440X810px Danone3 Carousel 2","customCursor":null},{"src":{"mobile":"/media/wpoocd15/ry23_website_images_16x9_1440x810px_danone4_carousel_3.jpg?width=600&height=337&format=webp&quality=100&v=1daed60e83ff580","tablet":"/media/wpoocd15/ry23_website_images_16x9_1440x810px_danone4_carousel_3.jpg?width=900&height=506&format=webp&quality=100&v=1daed60e83ff580","desktop":"/media/wpoocd15/ry23_website_images_16x9_1440x810px_danone4_carousel_3.jpg?width=1540&height=866&format=webp&quality=100&v=1daed60e83ff580"},"alt":"RY23 Website Images 16X9 1440X810px Danone4 Carousel 3","customCursor":null},{"src":{"mobile":"/media/wmanr45w/ry23_website_images_16x9_1440x810px_danone5_carousel_4.jpg?width=600&height=337&format=webp&quality=100&v=1daed60eaeb8d80","tablet":"/media/wmanr45w/ry23_website_images_16x9_1440x810px_danone5_carousel_4.jpg?width=900&height=506&format=webp&quality=100&v=1daed60eaeb8d80","desktop":"/media/wmanr45w/ry23_website_images_16x9_1440x810px_danone5_carousel_4.jpg?width=1540&height=866&format=webp&quality=100&v=1daed60eaeb8d80"},"alt":"RY23 Website Images 16X9 1440X810px Danone5 Carousel 4","customCursor":null}],"autoplayDelay":"","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/pj1davma/ry23_website_teaser_thumbnail_1x1_900x900px_danone.jpg?width=600&height=337&format=webp&quality=100&v=1daed6108024cb0","tablet":"/media/pj1davma/ry23_website_teaser_thumbnail_1x1_900x900px_danone.jpg?width=900&height=506&format=webp&quality=100&v=1daed6108024cb0","desktop":"/media/pj1davma/ry23_website_teaser_thumbnail_1x1_900x900px_danone.jpg?width=1540&height=866&format=webp&quality=100&v=1daed6108024cb0"},"alt":"RY23 Website Teaser Thumbnail 1X1 900X900px Danone","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/zlodhwax/ry23_website_images_16x9_1440x810px_danone6.jpg?width=600&height=337&format=webp&quality=100&v=1daed61055ad360","tablet":"/media/zlodhwax/ry23_website_images_16x9_1440x810px_danone6.jpg?width=900&height=506&format=webp&quality=100&v=1daed61055ad360","desktop":"/media/zlodhwax/ry23_website_images_16x9_1440x810px_danone6.jpg?width=1540&height=866&format=webp&quality=100&v=1daed61055ad360"},"alt":"RY23 Website Images 16X9 1440X810px Danone6","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/vfcftjel/ry23_website_images_4x5_600x750px_danone.jpg?width=300&height=375&format=webp&quality=100&v=1daf3ad95332620","tablet":"/media/vfcftjel/ry23_website_images_4x5_600x750px_danone.jpg?width=440&height=550&format=webp&quality=100&v=1daf3ad95332620","desktop":"/media/vfcftjel/ry23_website_images_4x5_600x750px_danone.jpg?width=600&height=750&format=webp&quality=100&v=1daf3ad95332620"},"alt":"RY23 Website Images 4X5 600X750px Danone (1)","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"side-text","header":"Spotlighting context and amplifying external perspectives","text":"<p>To ensure Danone UK &amp; Ireland’s first foray into sustainability reporting was credible, balance&nbsp;was vital. For this reason, we put particular focus on explaining the “why?” behind each goal&nbsp;within the Impact Journey. The report clearly outlines both negative impacts which must&nbsp;be mitigated, as well as positive impacts that Danone is leveraging. Further to this, external&nbsp;voices provide the national context within which these impacts occur. Three spotlights in&nbsp;the report create a change of pace, allowing Danone to tackle more nuanced topics in detail,&nbsp;such as how safety and quality considerations must be combined with circular, low carbon&nbsp;principles to improve the sustainability of packaging.</p>","darkMode":false},{"type":"imagery-carousel","images":[{"src":{"mobile":"/media/oktemrzg/ry23_website_images_16x9_1440x810px_danone7_carousel_1.jpg?width=600&height=337&format=webp&quality=100&v=1daed610876e070","tablet":"/media/oktemrzg/ry23_website_images_16x9_1440x810px_danone7_carousel_1.jpg?width=900&height=506&format=webp&quality=100&v=1daed610876e070","desktop":"/media/oktemrzg/ry23_website_images_16x9_1440x810px_danone7_carousel_1.jpg?width=1540&height=866&format=webp&quality=100&v=1daed610876e070"},"alt":"RY23 Website Images 16X9 1440X810px Danone7 Carousel 1","customCursor":null},{"src":{"mobile":"/media/5azbt15m/ry23_website_images_16x9_1440x810px_danone8_carousel_2.jpg?width=600&height=337&format=webp&quality=100&v=1daed61083ff1f0","tablet":"/media/5azbt15m/ry23_website_images_16x9_1440x810px_danone8_carousel_2.jpg?width=900&height=506&format=webp&quality=100&v=1daed61083ff1f0","desktop":"/media/5azbt15m/ry23_website_images_16x9_1440x810px_danone8_carousel_2.jpg?width=1540&height=866&format=webp&quality=100&v=1daed61083ff1f0"},"alt":"RY23 Website Images 16X9 1440X810px Danone8 Carousel 2","customCursor":null},{"src":{"mobile":"/media/tydl1kxi/ry23_website_images_16x9_1440x810px_danone9_carousel_3.jpg?width=600&height=337&format=webp&quality=100&v=1daed6106ca1ad0","tablet":"/media/tydl1kxi/ry23_website_images_16x9_1440x810px_danone9_carousel_3.jpg?width=900&height=506&format=webp&quality=100&v=1daed6106ca1ad0","desktop":"/media/tydl1kxi/ry23_website_images_16x9_1440x810px_danone9_carousel_3.jpg?width=1540&height=866&format=webp&quality=100&v=1daed6106ca1ad0"},"alt":"RY23 Website Images 16X9 1440X810px Danone9 Carousel 3","customCursor":null}],"autoplayDelay":"","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/lzfnbx3c/ry23_website_images_16x9_1440x810px_danone10.jpg?width=600&height=337&format=webp&quality=100&v=1daed610ea42520","tablet":"/media/lzfnbx3c/ry23_website_images_16x9_1440x810px_danone10.jpg?width=900&height=506&format=webp&quality=100&v=1daed610ea42520","desktop":"/media/lzfnbx3c/ry23_website_images_16x9_1440x810px_danone10.jpg?width=1540&height=866&format=webp&quality=100&v=1daed610ea42520"},"alt":"RY23 Website Images 16X9 1440X810px Danone10","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Charting the journey and articulating the destination","text":"<p>Danone UK &amp; Ireland’s first impact report is concise on content and compelling in design.&nbsp;The journey aspect of Danone’s approach to sustainability is highlighted through dynamic&nbsp;copywriting and bolstered by a travel scrapbook inspired design. This culminates in an&nbsp;inaugural report which tells a joined-up story of progress to date, and the destination ahead,&nbsp;for Danone’s Impact Journey in the UK &amp; 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