We created belief...

As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform. With a brand execution that was inconsistent and often conflicting, the ILO’s relevance and influence was at risk.

We developed a powerful brand strategy that cemented ILO’s position as global leaders in the world of work. Our creative took this forward through the lens of the three-way partnership between governments, workers and employers that ILO manage and nurture. We enhanced the iconic logo and simplified a complex brand architecture. The triangular visual identity, a clear symbol of the strength of that partnership, made sure the brand worked right across the incredible breadth and depth of ILO’s remit and coverage.

The ILO is now equipped to communicate as one unified, global agency with a wide-ranging remit. Critically, this work has empowered a series of brave, powerful campaign activations to help the ILO in its continued fight for decent work for everyone, everywhere.