SGS was a sophisticated reporter that had embraced integrated reporting and a total impact methodology that quantified its value to society. It had a wider problem, however: as the world’s leading testing, inspecting and certification company, SGS influences every aspect of our lives – but this story of scale and impact simply wasn’t cutting through.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/b0njleij/sgs_ipad-carousel.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"A simple, purpose-led story","text":"One of SGS’ big strengths had become a reporting weakness: the diversity of its business left readers struggling to find relevant information. We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness.
","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/hhzhmc5y/sgs_selling-points.png?width=600&height=337&format=webp&quality=100&v=1d8d98a959fed30","tablet":"/media/hhzhmc5y/sgs_selling-points.png?width=900&height=506&format=webp&quality=100&v=1d8d98a959fed30","desktop":"/media/hhzhmc5y/sgs_selling-points.png?width=1540&height=866&format=webp&quality=100&v=1d8d98a959fed30"},"alt":"SGS's commitment to build a better, safe and more interconnected world in the report","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/ucjct4zw/sgs_tablet.png?width=600&height=337&format=webp&quality=100&v=1d8d98654b6a290","tablet":"/media/ucjct4zw/sgs_tablet.png?width=900&height=506&format=webp&quality=100&v=1d8d98654b6a290","desktop":"/media/ucjct4zw/sgs_tablet.png?width=1540&height=866&format=webp&quality=100&v=1d8d98654b6a290"},"alt":"A page in SGS's integrated report illustrates 125 locations that SGS operates in ","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/xncndsmp/sgs_man.png?width=300&height=375&format=webp&quality=100&v=1d8d98a691aade0","tablet":"/media/xncndsmp/sgs_man.png?width=440&height=550&format=webp&quality=100&v=1d8d98a691aade0","desktop":"/media/xncndsmp/sgs_man.png?width=600&height=750&format=webp&quality=100&v=1d8d98a691aade0"},"alt":"A man is using SGS' industrial machinery ","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/0qkntmmp/sgs_04.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8e0087137f0","tablet":"/media/0qkntmmp/sgs_04.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8e0087137f0","desktop":"/media/0qkntmmp/sgs_04.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8e0087137f0"},"alt":"SGS 04","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Deeper understanding","text":"SGS’ reporting today is a concise, easy to navigate suite of content, including film, brought together through a seamless online experience that offers readers clear routes to the information they need. Most importantly, the new approach to storytelling differentiated SGS in the market and built deeper connections with audiences through a better understanding of its real-life impacts.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/ukmd0c3b/sgs-ipadmockup.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/781401238","configuration":{"autoplay":false,"loop":true,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=600&height=337&format=webp&quality=100&v=1d9106a12f71220","tablet":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=900&height=506&format=webp&quality=100&v=1d9106a12f71220","desktop":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=1540&height=866&format=webp&quality=100&v=1d9106a12f71220"},"alt":"SGS 2021 Full Year Highlights","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":"Play film"}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/gpnl3nwy/sgs-numbersmodule.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"related-work","title":"See the work we do","link":{"text":"View all","href":"/work"},"items":[]}],"pageType":"caseStudyPage","id":1461,"languageCode":"en-US","pageName":"Reclaiming purpose, building differentiation","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about","description":"In today’s world, businesses and organisations need effective, impactful and meaningful solutions..........","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"1461"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LfA2AYUAAAAAKE9CylJdG41PgI-2BP3jSyIqTk_","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://maps.app.goo.gl/r7qGGwRFkwQbgT687","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Reclaiming purpose, building differentiation","description":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness.","keywords":"SGS, reporting, radley yeldar, user friendly reporting, SGS purpose","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Reclaiming purpose, building differentiation"},{"property":"og:description","content":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness."},{"property":"og:image","content":"https://app-rycomv2-cm-prod.azurewebsites.net/media/zbklli3b/sgs_apple-pay.png?width=600&format=webp&quality=100&v=1d8d9882127dd70"},{"property":"og:url","content":"https://app-rycomv2-cm-prod.azurewebsites.net/work/sgs/reclaiming-purpose-building-differentiation"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Reclaiming purpose, building differentiation"},{"name":"twitter:description","content":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness."},{"name":"twitter:image","content":"https://app-rycomv2-cm-prod.azurewebsites.net/media/zbklli3b/sgs_apple-pay.png?width=600&format=webp&quality=100&v=1d8d9882127dd70"},{"name":"twitter:url","content":"https://app-rycomv2-cm-prod.azurewebsites.net/work/sgs/reclaiming-purpose-building-differentiation"}]},"contactPopup":{"showPopup":false,"popupTitle":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"Contact us on people@ry.com
","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"Read our full cookie policy.
","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}