Crafting powerful film and animation
Corporate film that engages, enraptures and informs
Everything starts with a story
It’s stories that spark our curiosity. They shape our beliefs, captivate us, and focus us for action. And, of course, they’re at the heart of all great films that aim to inspire viewers, embed strategy, guide behaviour or build belief. So our starting point is always to identify the story at the heart of your objective, and build from there.
Craft is key
In a world where ‘everyone’s a film-maker’, how do you make sure your films build recognition and advocacy and avoid looking the same as everything else While story is the foundation, it’s the way that story is crafted that determines how memorable and effective a film will be for your audiences. We take pride crafting the smallest detail, engineering every frame and moment to illicit emotion. We embrace the layering of message, structure and sound to tell stories that will engage, enrapture and inform.
The power to move
Nothing can move people like film. We identify the emotion we need to elicit – whether it be shock, laughter, outrage, runaway excitement or something more subtle like confidence, pride or amusement – and work around it. By harnessing the power of emotion we create film with real and measurable impact.
Inspired by insight
The very best creative is inspired by having clear insight into your audiences and what will move them to make the change you’re after. The world is an increasingly complex place, with new issues emerging and evolving at lightening speed. Our film-makers work hand-in-hand with thinkers and creatives from across our business to make sure our films and animations help clients deal with these issues sensitively and impactfully – and result in work that really works.